As a Digital Marketing Strategist and Consultant, I have worked with various B2B companies, and here I am sharing with you the simple tried and tested Strategies for B2B Digital Marketing Success:
First and Foremost, We need a Strong Digital Presence – Website Design & Development.
A sharp website with focused communication to appeal to your potential Customer. Right Brand Communication is the key.
Since B2B websites have a relative niche clientele than a B2C Business, We need to have more of LOGIC driven Content such as:
– Technical details of your Products/ Services
– ROI involved when you buy from us
– Adding approximate pricing or a starting price is encouraged; this helps in faster conversion.
– Brochures/ Catalogues should be easily accessible.
– Chatbot is a must (I suggest Whatsapp API since that helps us later as well in Promotions)
– Awards & Certifications/ Credibility Building Content
– Images of your facility/ team help a great deal in the Audience’s perspective and help you with higher conversion.
– Must create Content like Whitepapers/ Industry Reports/ Case Studies/ Important Information etc.; (It will also aid in SEO and helping your Website rank higher on Google)
Remember, Your Audience is buying for his/her business and not for personal use. Therefore, all the decisions will be based on the LOGIC element of the Website.
Also Check: How to choose the right web developer? Decoding Websites
Now that our presence is in place, We come to the next big question –
How to get the right Customer to your Website?
It’s a multi-layer approach. I recommend the following services for a full-fledged Marketing Plan:
Step 1: Google Ads/ PPC
We start with PPC, i.e. Pay Per Click Marketing Strategy.
It is a process of showing your Advertisement on Google, and when a User clicks on it and reaches your Website, you get charged for it.
Tapping into the people as per their Search Query is the simplest form of PPC Marketing and will give you the maximum Result – Google Search Ads (e.g., “Medical Equipment Manufacturer in India” term gets 1900 searches on Google per Month).
Step 2: SEO – Search Engine Optimization.
We go ORGANIC (No Ads) and Rank Higher on Google for our relevant search terms, i.e. SEO (Search Engine Optimization.)
It is a process of optimizing your Website so that you stay ahead of the competition and rank high on Google, which results in Organic Traffic and Better Sales.
Good Content is the most integral part of SEO, and with Engaging Industry-specific Content (Whitepapers/ Industry Reports/ Case Studies/ Important Information etc.), we definitely can get a head start.
It will establish your credibility in the market as well as get you New Customers.
Also Check: What is SEO? SEO Guide for Beginners.
Step 3: Drip Marketing via Automated Email Campaigns
Going 1 step further towards running dedicated Email Campaigns in a well-defined fashion.
Email Marketing can be segregated beautifully for HOT, WARM & COLD Leads. While Conversion ratio can vary from Industry to Industry, The thumb rule remains the same – Convert Cold leads to Warm and Warm Leads to Hot.
For WARM LEADS, I recommend pushing out Industry-specific Content – Whitepapers/ Industry Reports/ Case Studies/ Important Information etc.
For HOT LEADS, I recommend direct marketing, talking about our products/ services with the best pricing (to create urgency in purchase). Followed by WhatsApp campaign and direct calls.
We can fully track these campaigns based on their open rate and conversion rate.
This is just a simple straightforward Marketing approach that you can leverage for your B2B Business Success. When it comes to Marketing and Outreach Campaigns, Sky is the limit and we can device a Strategy as per your Business Goals.
