There is no generalized Marketing Campaign, Every effective advertisement has to be developed keeping the product and it’s journey in mind.
Have a look at some of the most effective outdoor media advertisements judged on 2 main parameters: “Ease of Understanding” & “Putting point across”.
1. BBC World – See both sides of the story
This hoarding advertisement is for people on the move, the kind of advertisement that a person will understand when he has taken both side of the road.
Extremely well thought of and for intellectual audience which leaves a dent in Audience’s Heart.
Ease of understanding: 8/10
Putting point across: 10/10
2. 3M Security Glass
After watching something like this, One will not have a doubt about the security of their glasses.
Ease of understanding: 8/10
Putting point across: 11/10
3. Irish Pub
Hilarious and over the top, appeals to the crowd they wish for their Pub.
Hilarious and over the top, will definitely appeal to their kind of Audience. Also, will work as a good landmark.
Fastest way to catch Attention.
Ease of understanding: 10/10
Putting point across: 10/10
4. Advertise Here
This is by far the best “Advertise Here” campaign I have seen. This is for the people who watch the same hoarding everyday, when they see this shift & if they can relate to previous ads, it is hilarious.
Ease of understanding: 7/10
Putting point across: 10/10
5. Fanta on a slide
Totally depicting it’s moto of – pagal panti hi zaroori hai. A very interesting way of Marketing as Users are interacting with it directly and enjoying it.
Ease of understanding: 9.5/10
Putting point across: 10/10
6. International Red Cross
Leveraging an object to amplify the advertisement. It’s amazing how you are using more space than what you can. Very smart and impactful.
Ease of understanding: 10/10
Putting point across: 10/10
7. Jobs in town
Catchy and Interesting. Definitely puts it’s point across – Life is too short for wrong job !
Ease of understanding: 8/10
Putting point across: 9.5/10
8.Rejoice Comb
I can imagine this in streets of Chandni Chowk or UP. Being from Delhi, I love this one! Again is an example of, Leveraging an object to amplify the advertisement
Ease of understanding: 9/10
Putting point across: 10/10
9. Windex
Cleans glasses like nothing else. A very appropriate advertisement.
Ease of understanding: 8/10
Putting point across: 10/10
10. Simply Orange
Directly squeezed out from orange. An apt advertisement for Juices.
Ease of understanding: 10/10
Putting point across: 10/10
11. Jewellery
When your target audience is Women, You know where to find them at leisure. All the jewelers will say- Once a woman tries on a particular piece, chances of her buying it is exponentially high.
Ease of understanding: 10/10
Putting point across: 10/10
12. Flow Yoga
Designed and Placed well for eye view. Also, it’s placed near Gardens where probably people come for their Morning walks/runs. Apt audience to take up Yoga.
Ease of understanding: 9/10
Putting point across: 9/10
13. Physician Contact Info on Balloon
Excellent replacement of Brochure.
It’s interesting how people will pick up balloons for childrens to play with and also their contact info.
14. Berger Paints
How else would one explain Natural Finish better? Unique & extremely bold advertisement.
Ease of understanding: 10/10
Putting point across: 10/10
15. Babol Chewing Gum
An ad like this will make you chew a gum, not just any gum but the one capable of making a balloon.
Ease of understanding: 8/10
Putting point across: 9.5/10
