You have a brand new website, and you expect it to start delivering results – traffic, leads, and sales. After a considerable wait and watch, You have to admit that your new Website looks excellent, but it’s not working.
What to do when your new Website isn’t performing? Even though the Website looks pleasing to eyes, do you think that leads have dropped? Check out the possible problems your Website could have and how to resolve them for a more optimized and better-ranked Website.
Is your Website delivering a good user experience?
A website with a good UX(or User Experience) gives site visitors an easy and enjoyable experience so they can easily find what they’re looking for and accomplish their goal.
To know the UX status of your Website, Ask yourself these 05 questions:
- Does the user see the products and services offered without much navigation?
- Is the content readable and engaging?
- Is it optimised for Mobile devices?
- Is the design clutter-free and aesthetically pleasing?
- Do you have “Call to Action” buttons appropriately placed at multiple areas of Website?
Scan your Website from a Customer’s perspective and make adjustments as needed.
Also Check: How To Choose The Right Website Developer?
Does your Website have issues with the loading speed, security, or functionality?
If your site speed is slow, has broken links, throws errors, says “unsecured” in the URL (i.e. does not use SSL encryption for improved security), isn’t responsive on Mobile. These are some of the few factors that decrease your user experience and therefore ranking.
Get a thorough SEO Audit test done and optimise your Website with all the necessary functionalities.
Are you targeting the right keywords?
Look at the content and keywords from customer’s point of view. More often, we use our Industry terms and Jargons. However, the customer is searching for something else. Keyword Research tool can give you a head start to determine the right search phrases. Keep in mind the psychology of the customer and his/her search behavior. These terms should then be incorporated organically as keywords in Website.
Treat your Website like your Marketing Spokesman – Website needs to talks about your relevant keywords for Google to identify it as an appropriate source and grow it’s Ranking.
Also Check: What Is SEO? SEO Guide For Beginners
Is your content relevant, informative, and high-quality?
Content is one of the key ranking factors for Google. If your site has thin content(i.e. low word count) or poorly written content, your Website will not appear high in search results or get quality traffic.
To improve your Website’s Ranking, make sure it has a wealth of High-quality content which is well-written, engaging, valuable, and frequently updated.
Are you monitoring the right metrics?
Google Analytics can tell you a lot about your Website’s performance. Look out for key parameters like website traffic, pages per session, session duration and bounce rate along with any other metric that aligns with your goals. We recommend you to set benchmarks and closely monitor those metrics over time to see where there is room for improvement.
