This is an informative article from a Performance Marketer with 10+ years of experience (myself) aiming to spread awareness on how to use it effectively, where you can actually use these tools to save money and areas where you should trust a Marketer.

While marketers often get caught up in CAC, CLV, funnel tactics and so on. As a business owner managing a campaign (whether on your own or with an agency), it’s crucial to understand the method behind the madness. Here’s a step-by-step guide to help you deconstruct and replicate the elements that make a marketing campaign successful.

When it comes to Social Media Marketing, the age-old debate of Short-Form vs. Long-Form Content often arises. While both aspects have their merits, achieving success on social media requires knowing the right fit for you. Let’s delve into the nuances of each approach and explore how they contribute to social media success.

In this fierce and vague Industry, You can develop a website from a couple to thousands to Lakhs, and most often – they will all look the same. Of course, there are a few things different, but how much extra are you willing to pay for those minor things?

As a Digital Marketing Strategist and Consultant, I have worked with various B2B companies, and here I am sharing with you the simple tried and tested Strategies for B2B Digital Marketing Success:

With consistent effort and smart strategy, you can improve your Website position on the search engine results page (SERP).

SEO stands for Search Engine Optimization, i.e. optimizing your Website to rank higher on search engine (e.g. Google) to increase your visibility leading to higher traffic and more sale.

You have a brand new website, and you expect it to start delivering results – traffic, leads, and sales. After a considerable wait and watch, You have to admit that your new Website looks excellent, but it’s not working.

You have a brand new website, and you expect it to start delivering results – traffic, leads, and sales. After a considerable wait and watch, You have to admit that your new Website looks excellent, but it’s not working.

“The more you put in an advertisement, the more you take away from it.”

There is no generalized Marketing Campaign, Every effective advertisement has to be developed keeping the product and it’s journey in mind. Have a look at some of the most effective outdoor media advertisements judged on 2 main parameters: “Ease of Understanding” & “Putting point across”.